Telling the Story of a Transformed Destination

River's Edge Hotel had long been recognized throughout Portland as a beloved independent spa destination. Following an extensive renovation and transition into the Tapestry Collection by Hilton, one of the key challenges was creating a clear brand story that honored the property's history while introducing its new identity to both loyal guests and the local community.

I helped lead the creative and marketing efforts surrounding the transformation, developing messaging, digital experiences, photography, collateral, social media content, and public relations initiatives that communicated the hotel's evolution. By creating a consistent story across every touchpoint, we were able to build awareness around the renovation, highlight the refreshed guest experience, and establish River's Edge Hotel's next chapter while maintaining the connection guests had grown to love.

Services: Brand Storytelling • Creative Direction • Website Design • Photography Direction • Print Collateral • Social Media Marketing • Public Relations • Grand Reopening Marketing • Brand Communications

Website Design

The River's Edge Hotel website played an important role in communicating the property's transformation while preserving the legacy that made it a beloved Portland destination. As the hotel evolved, it was essential that the website not only showcase its renovated spaces and refreshed identity, but also honor the character, history, and riverfront experience that guests had come to know over the years.

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Photography Direction

I was onsite throughout the photography process, directing shot lists, styling spaces, and ensuring every image aligned with the hotel's new brand identity.